文章基本信息

标题：Integrated Knowledge Management Strategy: A Preliminary Literature Review
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作者：Alex Hou Hong Ng ; Alex Hou Hong Ng ; Mum Wai Yip 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：57
页码：209-214
DOI：10.1016/j.sbspro.2012.09.1176
语种：English
出版社：Elsevier
摘要：AbstractThe significance of retail industry could be shown from its percentage contribution to the Malaysian GDP. A proper deployment of KM had been found to improve financial competitiveness, operational efficiency and increased market share. It is in this context, that this paper is set with a purpose to identify an effective KM strategy for the Malaysian modern retail chains. The paper reveals two types of KM's strategies commonly practiced in organizations namely: codification and personalisation strategies. The IT is proposed as a platform to integrate both strategies.
关键词：Knowledge Management;Knowledge Management Strategy;Codification Strategy;Personalization Strategy;Integrated knowledge management strategy