文章基本信息

标题：Using the Analytical Network Process in Porter's Five Forces Analysis – Case Study in Philippines
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作者：Kuo-Jui Wu ; Kuo-Jui Wu ; Ming-Lang Tseng 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：57
页码：1-9
DOI：10.1016/j.sbspro.2012.09.1151
语种：English
出版社：Elsevier
摘要：AbstractThis study investigates and demonstrates the quantitative indicator from combination of analytical network process (ANP) and Porter's five forces. The quantitative indicator can base on the weightage from supermatrix. It shows the priority for firm to face on the changing. The integration of ANP and fiver forces can set up a series of procedure to evaluate the current strategy by chosen the most important criteria. The evaluation framework is based on (i) multi-criteria decision making (MCDM) analysis which can determine the proper alternative from the series of criteria with regard to various conflicting forces, and (ii) analytic network process (ANP) method which can consider the effect of feedback and variance dependence. It supports the case firm in identifying the optimal strategy under global environment changing to gain a wide-ranging and actual execution.
关键词：Analytical Network Process (ANP);Porter;Five Forces;Strategy