文章基本信息

标题：Maintaining Urban Cleanliness: A New Model
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作者：Chua Kim Hing ; Chua Kim Hing ; Haijon Gunggut 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：50
页码：950-958
DOI：10.1016/j.sbspro.2012.08.096
语种：English
出版社：Elsevier
摘要：AbstractThe purpose of this research paper is to propose the Anti-Litterbugs Campaign as a more viable alternative to improve and maintain urban cleanliness in Malaysia compared to the conventional cleanliness campaign. Lessons drawn from the implementation of the conventional cleanliness campaign and the Anti-litterbugs Campaign suggests that the former failed to maintain urban cleanliness because it did not focus on the actual problem. Unlike the conventional approach which targets rubbish, the Anti-litterbugs Campaign targets the real cause of the problem, that is, the litterbugs. Fully implemented, the Anti-litterbugs Campaign has a potential to improve and maintain urban cleanliness.
关键词：Litter;littering;Littering behaviour;Cleanliness campaign;Anti-litterbug campaign