文章基本信息

标题：Relationship Between Consumer Preferences and Value Propositions: A Study of Residential Product
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作者：R.Aswin Rahadi ; R.Aswin Rahadi ; Sudarso Kaderi Wiryono 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：50
页码：865-874
DOI：10.1016/j.sbspro.2012.08.088
语种：English
出版社：Elsevier
摘要：AbstractAs part of an ongoing research about value determinant factors for residential product pricing in Jakarta Metropolitan Region, this paper will analyze reasoning behind price allocation for residential products. It will also try to produce a certain pricing approach to measure the level of residential product price uniqueness. Preliminary findings from literature review analysis suggested that planned community (gated) concept, security and prestige helps to determine consumer preferences to purchase a specific residential product, while from interview analysis with property developer suggested additional factors of design, accessibility, facilities and brand also influenced the price of the product.
关键词：Consumer preferences;Environment and social influence;Commercial implication;Residential price uniqueness