文章基本信息

标题：Willingness to Pay for Halal Logistics: The Lifestyle Choice
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作者：Rohana Kamaruddin ; Rohana Kamaruddin ; Hadijah Iberahim 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：50
页码：722-729
DOI：10.1016/j.sbspro.2012.08.075
语种：English
出版社：Elsevier
摘要：AbstractThe demand towards an effective and acceptable halal logistics services is timely to meet the requirement of international trade of halal products. Thus, the objective of the study is to explore the underlying determinants that are likely to influence the customer willingness to pay (WTP) for halal logistics. The study uses logit model to determine the extent of factors’ influence on the respondents’ willingness to pay. Findings of the study reveal that respondents were willing to pay for halal logistics, due to the demand and cost towards halal logistics services. Result of this study facilitates the establishment of an efficient and realistic halal logistics policy requirement in Malaysia.
关键词：Halal;logistic;willingness to pay;lifestyle