文章基本信息

标题：Restaurant Operator's Receptiveness towards Providing Nutritional Information on Menu
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作者：Norrina Din ; Norrina Din ; Mohd Salehuddin Mohd Zahari 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：50
页码：699-709
DOI：10.1016/j.sbspro.2012.08.073
语种：English
出版社：Elsevier
摘要：AbstractThe increasing chronic diseases associated with imbalance and substantive nutritional intake has witnessed the awakening concerned among restaurant customers. Studies revealed that customers positively valued nutritional information in the full service restaurant menus. However, the extent of restaurateurs’ willingness and obstacles in providing the nutritional information in restaurant menu has not been widely explored. This study empirically investigates Malaysian full service restaurateurs’ responsiveness towards providing nutritional information in the menu. Result demonstrates disparity between the serious concerns of customers with the operators’ responsiveness particularly on certain issues.
关键词：Nutritional information;full service restaurant;restaurant operators;menu