文章基本信息

标题：Customer Perception on Nutritional Information in Restaurant Menu
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作者：Norrina Din ; Norrina Din ; Mohd Salehuddin Mohd Zahari 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：42
页码：413-421
DOI：10.1016/j.sbspro.2012.04.205
语种：English
出版社：Elsevier
摘要：AbstractAs more customers are educated therefore they are picky about daily food intake. The customer are demanding for more information to be displayed not only for the package food and to date they are looking at nutritional information to be included in the menu. Consequently, this study sought to investigate customer perception towards providing the nutritional information in full service restaurants menu and how it contributes to their purchase decisions. These findings produced significant indicators not only to the existing restaurant operators but also to those individuals or companies who intent to venture into foodservice businesses.
关键词：Nutritional menu;full service restaurant;restaurant customer;customer perception