文章基本信息

标题：Selangor Government's “No plastic Bag Day” Campaign: Motivation and Acceptance Level
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作者：Rohana Kamaruddin ; Rohana Kamaruddin ; Mazila Md Yusuf 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：42
页码：205-211
DOI：10.1016/j.sbspro.2012.04.183
语种：English
出版社：Elsevier
摘要：AbstractThe initiatives by the Selangor state government to pick Saturday as its “No Plastic Bag Day” to maximize the campaign's impact will be used to measure the acceptance and awareness level towards protecting the environment among the Shah Alam community. Saturday was chosen because according to Selangor Exco official “Saturday will be a very effective day to get the message across to a wider crowd”. This study is hoped to provide informative result to the Selangor Environmental Department and thus recommend strategies and practical ways to improve knowledge awareness amongst households on the importance to preserve the environment.
关键词：Environmental;lifestyles;campaign;habits