文章基本信息

标题：Innovation In Market Management By Utilizing Business Intelligence: Introducing Proposed Framework
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作者：Mahdi Bahrami ; Mahdi Bahrami ; S. Mohammad Arabzad 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：41
页码：160-167
DOI：10.1016/j.sbspro.2012.04.020
语种：English
出版社：Elsevier
摘要：AbstractNowadays, business organization needs to analyze market so that be able to stay stable in facing market variant changes and eventually to be able to handle market management. For this purpose, organization should update their business processes by utilizing modern technologies which this is called business intelligence (BI). In this paper while introducing market management processes, significant necessity of innovation and creativity in these processes for competing in current global trading is discussed. Furthermore, BI definitions from different authors’ point of view and BI principles and characteristics is addressed. Then the proposed framework is introduced with consideration to variant dimensions and functions of BI to furnish organization characteristics toward acquiring BI approach and derived benefits from it in business trend. Business area development, progressive and goal-based presence in international environment, and organization efficiency increase are some of few key functions that is argued in continue. Purpose of this paper is introducing practical framework to help organizations in direction of their goals toward BI, which it caused they acquire correct and well-timed understanding from market condition.
关键词：market management;Business Intelligence (BI);Innovation