文章基本信息

标题：Revisit Intention of Consumer Electronics Retailers: Effects of Customers’ Emotion, Technology Orientation and WOM Influence
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作者：Ebru Tümer Kabadayı ; Ebru Tümer Kabadayı ; Alev Koçak Alan 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：41
页码：65-73
DOI：10.1016/j.sbspro.2012.04.009
语种：English
出版社：Elsevier
摘要：AbstractThis paper elucidates the relevance of emotions on consumer behavior and marketing management, particularly retail management. The purpose of this research is to investigate the factors effective on revisit intention of consumer electronics retailers. According to purpose, the study empirically tests a model which proposed that technology orientation and customers’ emotion states have impact on revisit intention. The results indicate that they have a direct effect on revisit intention. In addition the findings confirm the hypothesized moderating effect of individual trait, namely influence of Word-of-Mouth intention on consumers’ positive emotions. Managerial implications and future research directions are also discussed.
关键词：Revisit Intention;Customers’ Emotions;Technology Orientation;Consumer Innovativeness;Technology Involvement