文章基本信息

标题：Restaurant's Atmospheric Elements: What the Customer Wants
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作者：Hashim Fadzil Ariffin ; Hashim Fadzil Ariffin ; Mohamad Fahmi Bibon 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：38
页码：380-387
DOI：10.1016/j.sbspro.2012.03.360
语种：English
出版社：Elsevier
摘要：AbstractThe purpose of the study is to examine youth customer behaviour due to the restaurant's atmospheric element environment. It also explores the environment of the restaurant and the use of atmospherics by the restaurateurs through the reactions of the customers. The dimensions of colour, design, lighting, and restaurant layout, among others, were measured. Qualitative data taken from 300 youth customers were analyzed, and interpretations of the relationships were made. It was found that atmospheric elements contributed significantly in each representation of customer behaviour.
关键词：Restaurant atmosphere;customer behaviour;youth