文章基本信息

标题：Factors Related to Repeat Consumption Behaviour: A Case Study in Traditional Market in Bandung and Surrounding Region
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作者：R. Aswin Rahadi ; R. Aswin Rahadi
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：36
页码：529-539
DOI：10.1016/j.sbspro.2012.03.058
语种：English
出版社：Elsevier
摘要：AbstractThis study will explore on several issues that might affected the consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research objects are people who know and are common with traditional marketplace and stores. Most of them have preference to shop to a certain marketplace and are familiar with the stores there. The study showed that factors of quality of services and consumer identification plays significant part for consumer repurchase behaviour in traditional marketplace in Bandung and it surrounding area.
关键词：Repeat consumption;traditional marketplace;consumer behavior;customer loyalty;consumer decision