文章基本信息

标题：Evaluating the tourist's demand to develop Vietnamese tourism performance
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作者：Ming-Lang Tseng ; Ming-Lang Tseng ; Anthony S.F. Chiu 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2011
卷号：25
页码：311-326
DOI：10.1016/j.sbspro.2011.10.550
语种：English
出版社：Elsevier
摘要：AbstractThis study focuses on evaluating the tourist demand to develop the tourism performance, specifically in Vietnam, via the collaboration between marketing management and supply chain management (SCM). The fuzzy and Decision Making Trial and Evaluation Laboratory (DEMATEL) method is utilized to find out the cause and effect groups in the uncertainty of tourism field. The findings emphasize the important role of tour price in the activation of other tourism demand, specially, the quality of destinations. These results provide not only the direction for a tourism strategy, but also contribute a preference for the literature. Finally, some limitations and future research are recommended.
关键词：Demand chain management (DCM);Marketing management;Supply chain management (SCM);collaboration;Fuzzy DEMATEL