文章基本信息

标题：MBA Students’ preference on: online, formal and hybrid MBA programs
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作者：Babak Daneshvar Rouyendegh ; Babak Daneshvar Rouyendegh ; Turan Erman Erkan 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2011
卷号：28
页码：770-775
DOI：10.1016/j.sbspro.2011.11.141
语种：English
出版社：Elsevier
摘要：AbstractIn recent years, there has been a rapid rise in student enrolments in both online and formal MBA programs. This study is based on the results of a case study in which over 30 students enrolled in a top-ranked online and formal MBA program. Thus, the Fuzzy Analytic Hierarchy Process (FAHP) has been used for choosing the program. Due to the inability of AHP to deal with the impression and subjectiveness in the pair-wise comparison process, the FAHP has been used. The result of the research is interesting since neither an online nor a formal education program is preferred; a hybrid one has been developed.
关键词：Online and Formal MBA Program;Hybrid Education Programs;Fuzzy Analytic Hierarchy Process (FAHP)