文章基本信息

标题：Exploring a New Research Method in Diversity Research
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作者：Brian Lee ; Brian Lee
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2010
卷号：7
页码：494-503
DOI：10.1016/j.sbspro.2010.10.067
语种：English
出版社：Elsevier
摘要：AbstractThis study explores an innovative mixed mode of mail drop and online survey, to examine if it can serve as a cost-effective data-collection method to obtain statistics about Internet users. By using the multi-stage stratified sampling method, this study has reduced sampling problems to the minimum. The most important mechanism is that the sample was obtained at random. This eliminates self-selection problems. Based on the observation from certain basic findings from this online survey and another nation-wide face-to-face interview survey, the Internet users’ demographic profiles obtained from these two studies are quite similar.
关键词：Research methods;Survey research: Multi-stage stratified;Online survey;Demographic survey