文章基本信息

标题：Pengaruh Experiential Marketing terhadap Experiential Value pada Pengguna Smartphone
本地全文：下载
作者：Dewa Heri Gowinda ; Wayan Sri Suprapti
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2014
卷号：3
期号：8
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：Smartphone is a mobile phone that is very popular with consumers . This leads to intense competition in the smartphone industry . Intense competition is forcing companies to innovate and devise strategies to instill positive experiential value . This study aims to determine the effect of experiential marketing indicator that sense experience, feel experience , think experience , act experience , relate experience on experiential value on the smartphone users in the city of Denpasar . Respondents used are 100 people with non-probability sampling method sampling . Engineering analysis is a multiple linear regression analysis . Based on the analysis , it is known that the five indicators of experiential marketing significantly influence the experiential value on the smartphone users in the city of Denpasar
关键词：Sense experience , experience Feel , Think experience , experience Act , Relate experience , Experiential value , Smartphone Users.