文章基本信息

标题：PERAN SIKAP DALAM MEMEDIASI PENGARUH PENGETAHUAN TENTANG LINGKUNGAN TERHADAP NIAT MEMBELI PRODUK HIJAU PENDINGIN UDARA MEREK LG DI DENPASAR
本地全文：下载
作者：Putu Tara Ayu Paramita Putri ; I Putu Gde Sukaatmadja ; Ni Wayan Sri Suprapti 等
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2015
卷号：4
期号：3
语种：English
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：The issue of the environment is now a public concern. Marketers today do green marketing by creating green products to attract consumers. The purpose of this study was to determine the role of environmental concern in mediating the effect of environmental knowledge on the purchase intention of green product in the electronics products LG brand air conditioners in the city of Denpasar. Sample size of 100 people, with a non-probability sampling method, especially incidental and purposive sampling using PLS analysis (Partial Least Square). The results of this study show the data analyzed environmental knowledge has a positive and significant effect either on the attitudes toward environmental and green purchase intention. Attitudes toward environmental has significant partially mediate the effect of environmental knowledge of the green purchase intention.
其他摘要：The issue of the environment is now a public concern. Marketers today do green marketing by creating green products to attract consumers. The purpose of this study was to determine the role of environmental concern in mediating the effect of environmental knowledge on the purchase intention of green product in the electronics products LG brand air conditioners in the city of Denpasar. Sample size of 100 people, with a non-probability sampling method, especially incidental and purposive sampling using PLS analysis (Partial Least Square). The results of this study show the data analyzed environmental knowledge has a positive and significant effect either on the attitudes toward environmental and green purchase intention. Attitudes toward environmental has significant partially mediate the effect of environmental knowledge of the green purchase intention.
关键词：green marketing, green product, environmental knowledge, attitudes toward environmental, green purchase intention.;green marketing, green product, environmental knowledge, attitudes toward environmental, green purchase intention.
其他关键词：green marketing; green product; environmental knowledge; attitudes toward environmental; green purchase intention.