文章基本信息

标题：PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DI YOGYAKARTA
本地全文：下载
作者：Danang Waskito ; M Ananto ; Andre Reza 等
期刊名称：Pelita - Jurnal Penelitian Mahasiswa UNY
印刷版ISSN：1858-4446
出版年度：2014
卷号：9
期号：01
语种：English
出版社：Pelita - Jurnal Penelitian Mahasiswa UNY
摘要：Abstract The aim of this research is to reveal the perception of the consumers in Yogyakarta towards organic food. This research used a quantitative descriptive method with 118 respondents using a judgemental sampling technique. The consumers’ perception toward organic food is referred to the perception toward health, quality, price, and food safety. The findings show that consumers in Yogyakarta have a high perception of organic food which is good for health as it has higher nutrition, can keep and increase the body imune.