文章基本信息

标题：Strategi Menumbuhkan Wirausaha Kecil Menengah yang Tangguh
本地全文：下载
作者：Tejo Nurseto
期刊名称：Jurnal Ekonomi & Pendidikan
印刷版ISSN：1829-8028
出版年度：2004
卷号：1
期号：1
语种：Indonesian
出版社：Fakultas Ekonomi UNY
摘要：UKM sector is a economic “rescuer” sector during Indonesia crisis and creates public and government new awareness of its important of UKM as well as informal sector. UKM faces some problems including: (1) education, motivation and technology problems, (2) production problems, (3) marketing problem, (4) financial problem, (4) less conducive business environment. UKM business development needs SWOT analysis to diagnose internal and external factors. It is needed to identify product characteristic, market, technology, capital and human resources necessity and managerial aspect.