文章基本信息

标题：Biopoder y postfeminismo: la cirugía estética en la prensa de masas
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作者：María Isabel Menéndez Menéndez
期刊名称：Teknokultura
印刷版ISSN：1549-2230
出版年度：2013
卷号：10
期号：3
DOI：10.5209/rev_TK.2013.v10.n3.48074
出版社：Grupo de Investigación Cultura Digital y Movimientos Sociales. Cibersomosaguas
摘要：Postfeminism; according to authors like MacRobbie; Projansky; or Ferris and Young; is a new form of backlash transmitted through popular culture. It appropriates the achievements of western feminism to propose practices of normative femininity as liberating; in an exercise of profound rejection of feminism that is deeply embedded in the neoliberal capitalist system. Applying this line of thought to bodily and aesthetic issues; critics warn about these practices becoming an instance of biopolitics that pursues the construction of docile bodies –particularly female docile bodies– through new technologies like biomedicine. This article offers a theoretical reflection about the two paradigms –postfeminism and biopower–; applying them to the representation of cosmetic surgery in the female press; and it concludes in a critical note: cosmetic surgery; presented by women’s magazines as a new way of “constructing oneself”; has become yet another mechanism of control; even among those who intend to use it as an element of resistance.
其他摘要：Postfeminism; according to authors like MacRobbie; Projansky; or Ferris and Young; is a new form of backlash transmitted through popular culture. It appropriates the achievements of western feminism to propose practices of normative femininity as liberating; in an exercise of profound rejection of feminism that is deeply embedded in the neoliberal capitalist system. Applying this line of thought to bodily and aesthetic issues; critics warn about these practices becoming an instance of biopolitics that pursues the construction of docile bodies –particularly female docile bodies– through new technologies like biomedicine. This article offers a theoretical reflection about the two paradigms –postfeminism and biopower–; applying them to the representation of cosmetic surgery in the female press; and it concludes in a critical note: cosmetic surgery; presented by women’s magazines as a new way of “constructing oneself”; has become yet another mechanism of control; even among those who intend to use it as an element of resistance.
关键词：biopoder;postfeminismo;cirugía estética;prensa de masas;agencia;Biopoder;pós-feminismo;cirurgia estética;imprensa de massas;agência.
其他关键词：biopower;postfeminism;cosmetic surgery;mass media;agency