文章基本信息

标题：Usage-Centric Mobile Business Performance Metrics: Framework and Case Study
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作者：Ahyoung Kim ; Junwoo Lee ; Mucheol Kim 等
期刊名称：Journal of Computers
印刷版ISSN：1796-203X
出版年度：2018
卷号：13
期号：5
页码：503-510
DOI：10.17706/jcp.13.5.503-510
语种：English
出版社：Academy Publisher
摘要：The increases in mobile-phone users changed paradigms in mobile business and extendedbusiness area and its applications. Therefore, various attempts have been made to succeed in mobilebusiness. In this study, performance indicators for measuring business performance are proposed, alsousing proposed performance indicators framework for analyzing usage-focused mobile business issuggested. Based on the characteristics of mobile business, performance indicators are classified toCustomer Retention and Product Engagement. The customer’s usage data automatically collected frommobile application is analyzed by 2 performance indicators. In this paper, we will suggest the mobilebusiness analysis framework for performance indicators, and introduce the result of analysis throughcase-study. The suggestion and mobile business analysis framework from this study support decision makingin mobile business area such as mobile marketing and mobile commerce.
关键词：Mobile business; performance measure; performance metrics; usage analysis.