文章基本信息

标题：NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK
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作者：Tony Wijaya
期刊名称：Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship)
印刷版ISSN：1411-1438
出版年度：2014
卷号：16
期号：1
页码：69-82
DOI：10.9744/jmk.16.1.69-82
语种：English
出版社：Institute of Research and Community Outreach - Petra Christian University
摘要：This research aimed to examine a model which presents effects of man-nature orientation, of organic knowledge and attitude toward organic food to purchase intention of organic food. Data collection method of this research used questionnaire. Survey data was consisted of 516 married women as an end user of organic food from Yogyakarta, Jakarta and Surabaya Indonesia. The empirical tests indicated that man-nature orientation and organic knowledge had significant effect on attitude toward organic food. Attitude toward organic food had significant effect on purchase intention of organic food. All hypotheses in this research were fully supported.
关键词：Organic Food, Man-nature Orientation, Organic Knowledge, Purchase Intention