文章基本信息

标题：PETA PERSEPSI KONSUMEN TERHADAP ATRIBUT RUMAH TINGGAL DI SURABAYA
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作者：Njo Anastasia
期刊名称：Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship)
印刷版ISSN：1411-1438
出版年度：2013
卷号：15
期号：2
页码：141-152
DOI：10.9744/jmk.15.2.141-152
语种：English
出版社：Institute of Research and Community Outreach - Petra Christian University
摘要：This study aimed to map consumer perceptions of residential attributes, namely the neighbourhood, location, price, and physical. The research method was descriptive that data obtained through questionnaires to sample number of 384 respondents in some residential estate of East and West Surabaya. The results showed that consumers prioritize neighbourhood attributes of public facilities (water, electricity, telephone) and social amenities (markets, transportation, places of worship). The most priority of location was the distance to school and traditional markets.
关键词：Map perception, neighbourhood attributes, location attributes, price attributes, physical attributes.