摘要:For designing out high-tech products which can attract consumers and satisfy their demands, this paper has analysed the influencial factors of product morphological design. Firstly, the author used the principle of semiotics and man-machine engineering to analyse products systematically, to optimize the complex of “man-machine-environment”, and then I studied the product's own factor, man-machine factor and external factor. In addition, this paper explains the influence factors in the product morphological design with examples. Moreover, the function and the form of product are ingeniously combined to improve the quality and connotation of the product. To sum up, this paper based on the theory of influential factors in product morphological design, proposed innovative thought, treat product morphological design from different perspectives, which will provide a reference for the later product design.