摘要:From the perspective of regional culture, it elaborates the characteristics of Quanzhou “Maritime Silk Road” culture and analyzes the status quo of Quanzhou cultural and creative products. Based on the analysis, it raises the great significance that the regional culture brings to the design and development of cultural and creative products and summarizes its three forms: diverse religious cultures, colorful folk art forms, unique human and architectural landscape, aiming to create economic value and spread Quanzhou “Maritime Silk Road” culture to the world as well.