文章基本信息

标题：Impact of external factors on determining E-commerce benefits among SMEs in Malaysia
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作者：Mira Kartiwi ; Mira Kartiwi ; Husnayati Hussin 等
期刊名称：Journal of Global Entrepreneurship Research
印刷版ISSN：2228-7566
电子版ISSN：2251-7316
出版年度：2018
卷号：8
期号：1
页码：18-1-18-12
DOI：10.1186/s40497-018-0105-7
语种：English
出版社：Springer
摘要：AbstractThis paper examines how the external factors – i.e. customers, competitors – that driven Malaysian SMEs to adopt E-Commerce may influence the benefits these SMEs gained by adopting such technologies. The findings show the SMEs that were driven to adopt E-Commerce by customers demand are less likely to experience the reduction of operational cost. The results also show that SMEs would be able to achieve most of the expected benefits of E-Commerce adoption, if it is aimed as a tool to improve the competitiveness of the business.
关键词：E-Commerce;SMEs;External factors;Adoption;Benefit