文章基本信息

标题：EVERY DROP COUNTS: A WATER CONSERVATION EXPERIMENT WITH HOTEL GUESTS
本地全文：下载
作者：Hailey Hayeon Joo ; Jungmin Lee ; Sangkon Park 等
期刊名称：Economic Inquiry
印刷版ISSN：0095-2583
出版年度：2018
卷号：56
期号：3
页码：1788-1808
DOI：10.1111/ecin.12563
语种：English
出版社：Western Economic Association International
摘要：We implement a field experiment with hotel guests to measure the effects of nonprice interventions on water conservation and customer satisfaction. In hotels, guests have no direct pecuniary incentive to conserve water, as consumers do at home, where they pay their own water bills. Because hotels earn greater profits when they manage to convince guests to conserve, guests may be suspicious of a hotel's stated social goal of water conservation. By implementing behavioral interventions that address these challenges, we find that our nudges can induce guests to reduce their water consumption, even when no direct monetary incentive is provided. Using post‐stay customer surveys, we detected no adverse effects on customer satisfaction due to these nudges. (JEL D12, I31, Q41, Q50)