文章基本信息

标题：A Pragmatic Business Approach to a NovelAerial Radio Architecture, SIIARA
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作者：Purnima Lala Mehta ; Purnima Lala Mehta ; Ambuj Kumar 等
期刊名称：Journal of Multi Business Model Innovation and Technology
印刷版ISSN：2245-456X
电子版ISSN：2245-8832
出版年度：2016
卷号：4
期号：3
页码：215-240
DOI：10.13052/jmbmit2245-456X.433
语种：English
出版社：River Publishers
摘要：The future wireless communications are expected to offer a variety of new technologies and services to the mass subscriber base. Innovative solutions for alternate mobile network infrastructure is likely to become a much-needed modification in the future to accommodate the challenges of ultra-dense HetNets related to dynamic service needs of mobility-driven mass network users. Previously, we have proposed a novel Aerial Radio Architecture, as an alternate network to the ground infrastructure to operate under network congestion scenarios. Until now, there has not been much business model innovation related to the mobile network infrastructure. The focus of our study is to insinuate business pragmatism to our proposed concepts of Aerial Radio Architectures and scrutinize from a business point of view. In this paper, we propose and discuss the need to shift from the classic business modelling to pragmatic business modelling through a Persuasive and Disruptive business technology approach. We aim to give an insight to the business perspective by illustrating multiple business case scenarios through the Business Model Cube with the goal of creating business and enhancing revenue growth rates to the network service operators.
关键词：Network infrastructure expansion; mobility-driven mass users; Aerial Radio Architecture; Persuasive;Disruptive business approach; Business Model Cube