文章基本信息

标题：Pengaruh Kampanye Pendidikan Media pada Perilaku Anak dalam Menonton Televisi
本地全文：下载
作者：Tandiyo Pradekso
期刊名称：INTERAKSI: Jurnal Ilmu Komunikasi
印刷版ISSN：2310-6051
出版年度：2014
卷号：3
期号：1
页码：1-14
语种：English
出版社：INTERAKSI
摘要：The research was aimed to assess a media literacy program for teachers and parents of Mangunharjo elementary school and measured its influence on their children’s television viewing behavior. Employing a quasi-experimental method, the result suggested that the campaign program did have some effects on the children’s television viewing behavior. The average decrease of viewing duration during the weekend or holiday (0,78 hour) was higher than the weekdays (0,25 hour). Yet, there were no median differences of total hours of watching television during weekdays between prior and post treatment, that was 3 hours. The median differences of total hours of watching television during weekend decreased to 2 hours from 2,5 hours. The mode of total hour of watching television during weekdays decreased to 2 hours from 3 hours, while during the weekend the mode was not watching television (0 hour) compared to 2 hours before the campaign.
关键词：media literacy;children and television