文章基本信息

标题：PENGARUH SUASANA TOKO DAN LOKASI TERHADAP NIAT BELI ULANG KONSUMEN DI MINIMARKET SEKAWAN TABANAN
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作者：Ni Putu Dessy Ari Apriliani ; I Gusti Ayu Ketut Giantari
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2015
卷号：4
期号：2
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：The purpose of this study is to examine and analyze the effect of (1) store atmosphere to the consumer re-purchase intention, (2) location of the consumer re-purchase intention in Minimarket Sekawan Tabanan. The number of samples taken were 112 respondents using purposive sampling technique. D ata analysis technique used is multiple linear regression analysis. R esults showed that atmosphere of departure and the location has a significant influence on consumer purchase intentions Minimarket Sekawan . As well as the atmosphere of the store and the location of a significant effect on purchase intentions re simultaneously.
关键词：suasana toko;lokasi;niat beli ulang konsumen