文章基本信息

标题：Hubungan Karakteristik Demografi Dengan Perilaku Keluhan Konsumen
本地全文：下载
作者：I MADE SEDANA YOGA ; GEDE KETUT WARMIKA
期刊名称：E-Jurnal Manajemen Universitas Udayana
印刷版ISSN：2302-8912
出版年度：2013
卷号：2
期号：9
语种：Indonesian
出版社：Jurusan Manajemen Fakultas Ekonomi Universitas Udayana
摘要：Normal 0 false false false EN-US X-NONE X-NONE This study about the relationship of demographic characteristics to the behavior of the consumer complaints on services workshop in Denpasar . Respondents of this study is that consumers are ever disappointed overhaul services amounted to 160 people . The data analysis technique used is descriptive analysis , chi - square and contingency coefficient . The results found that income , education level , and age has a positive and significant relationship with the consumer complaint behavior where higher incomes , higher education levels , and young age tend to complain , whereas gender has a positive and significant relationship . Suggestions for workshop in Denpasar is to provide a channel to ease complaints . This will have an impact on long-term relationships with consumers . Keywords: demographic characteristics, consumer complaint behaviour