文章基本信息

标题：An Exploration of University Library Marketing
本地全文：下载
作者：Yupeng SUN
期刊名称：Cross-Cultural Communication
印刷版ISSN：1712-8358
电子版ISSN：1923-6700
出版年度：2014
卷号：10
期号：5
页码：169-172
DOI：10.3968/5545
语种：English
出版社：Canadian Academy of Oriental and Occidental Culture
摘要：This paper will introduce the concept of marketing management of university libraries and is aimed towards carrying out market activities for a library in order to improve efficiency and service quality. Such a means of university library marketing should start the following aspects: a) establishing library marketing content; b) marketing channel applications; c) product strategy; d) marketing evaluation and feedback.
关键词：University library; Market activities; Product strategy