文章基本信息

标题：A Game-Theory Analysis of Optimal Leasing and Selling Strategies of Durable Goods in Duopoly Markets
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作者：Wang Bo
期刊名称：Canadian Social Science
印刷版ISSN：1712-8056
电子版ISSN：1923-6697
出版年度：2015
卷号：11
期号：4
DOI：10.3968/6813
语种：English
出版社：Canadian Academy of Oriental and Occidental Culture
摘要：In this paper, we analyze the strategic impact on the choice between leasing and selling in a duopoly market, a generalized model is developed based on the Cournot model, we not only consider the substitution relationship of two firms’ new products, but also take the competitiveness between new products and second-hand products into account, and we’ve discussed six cases respectively under different situations. The results show that if two firms simultaneously employ the same pure strategy, such as (leasing, leasing) or (selling, selling), pure selling strategy turns out to be better than pure leasing strategy. However, if one firm chooses pure selling strategy while the other chooses pure leasing strategy, leasing is the unique dominant behavior. In addition, if one firm’s choice is pure strategy, the other’s choice is a mix of leasing and selling strategy, pure strategy always dominates the mixed strategy except when the proportion of selling is sufficiently small.
关键词：Durable products; Leasing strategy; Selling strategy;management science and engineering