文章基本信息

标题：Does Consumers’ Demographic Profile influence Online Shopping?: an Examination using Fishbein’s Theory
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作者：Afizah Hashim ; Erlane K Ghani ; Jamaliah Said 等
期刊名称：Canadian Social Science
印刷版ISSN：1712-8056
电子版ISSN：1923-6697
出版年度：2009
卷号：5
期号：6
页码：19-31
DOI：10.3968/j.css.1923669720090506.003
语种：English
出版社：Canadian Academy of Oriental and Occidental Culture
摘要：Using questionnaire survey, this study examines whether demographic profile could influence the consumers’ attitude towards online shopping behavior. Five demographic profile variables that could be linked to attitude were chosen: gender, age, job designation, marital status and salary. The results show that all variables are important determinants to online shopping behavior. Such results support Fishbein’s attitude theory that states demographic profile as important variable in influencing attitude towards an object. The findings of this study provide some understanding to the service providers and the government on the effect of demographic profile on online shopping. Of consequence, such understanding would help them in finding and implementing suitable strategies to enhance online shopping. Keywords: online shopping; part-time students; Fishbein’s attitude theory
关键词：online shopping; part-time students; Fishbein’s attitude theory