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标题：Una nueva fuente de clientes senior para las organizaciones deportivas: la recomendación médica de realizar actividad física. (A new source of senior customers for sports organizations: the physician’s advice to engage in physical activity).
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作者：Jesús Martínez del Castillo ; José Emilio Jiménez-Beatty Navarro ; José Antonio Santacruz Lozano 等
期刊名称：RICYDE. Revista Internacional de Ciencias del Deporte. doi:10.5232/ricyde
印刷版ISSN：1885-3137
出版年度：2011
卷号：7
期号：23
页码：92-102
语种：Spanish
出版社：Ramón Cantó Alcaraz (Publisher)
摘要：En referencia a la población de personas mayores de la provincia de Guadalajara, los objetivos del estudio persiguen aportar evidencias sobre la relación entre la recomendación médica a las personas mayores de realizar actividad física, el tipo de demanda y las variables sociodemográficas. Ha sido efectuado un estudio transversal en una muestra de 989 personas de esa población. El muestreo ha sido polietápico, y se ha aplicado un cuestionario estructurado. Los resultados muestran que existe una relación significativa de la recomendación médica de actividad física con las siguientes variables: tipo de demanda [χ2 (2) = 31.649; p < .001; Φ = .18]; género [χ2 (1) = 5.397; p = .020; Φ = -.08]; y clase social [χ2 (2)= 6.435; p = .040; Φ = .08]. No se ha encontrado relación con la edad. Los resultados parecen sugerir que en este segmento de población, una de las estrategias para incrementar los practicantes de actividad físico-deportiva, son las acciones específicas del personal médico de recomendación de actividad física. Palabras clave : actividad física; vejez; recomendación médica; demanda. Abstract The objectives of this study referring to the older population of the province of Guadalajara sought to provide evidence about the relationship between the medical recommendation of physical activity, type of demand and demographic variables. A cross-sectional study has been made with a sample of 989 people of this population. The sampling was multistage and applied a structured questionnaire. The results show a significant relationship between the medical recommendation of physical activity with the following variables: type of demand [χ2 (2) = 31.649; p < .001; Φ = .18]; gender [χ2 (1) = 5.397; p = .020; Φ = -.08], and social class [χ2 (2)= 6.435; p = .040; Φ = .08]. No relationship was found with age. These findings suggest that one of the means of increasing physical activity practitioners in this population are the specific actions of physical activity recommendation of medical staff. Key words : physical activity; oldness, medical recommendation; demand. doi:10.5232/ricyde2011.02302 --------------------------------------------------------------------- Referencias/references Lobelo, F.; Duperly, J., y Frank, E. (2009). Physical activity habits of doctors and medical students influence their counselling practices. British Journal of Sports Medicine, 43, 89-92. doi:10.1136/bjsm.2008.055426 PMid:19019898 Martínez del Castillo, J.; Jiménez-Beatty, J. E.; Graupera, J. L.; Martín, M.; Campos, A., y Del Hierro, D. (2010). Being physically active in old age: relationships with being active earlier in life, social status and agents of socialisation. Ageing & Society, 30, 1097–1113. doi:10.1017/S0144686X10000358 Meriwether, R. A.; Lee, J. A.; Lafleur, A., S. & Wiseman, P. (2008). Physical activity counseling. American Family Physician, 77(8), 1129-36. PMid:18481560 Nied, R. J. & Franklin, B. (2002). Promoting and prescribing exercise for the elderly. American Family Physician, 65(3), 419-426. PMid:11858624 Rhodes, R. E.; Martin, A. D.; Taunton, J. E.; Rhodes, E. C.; Donnelly, M., & Elliot, J. (1999). Factors associated with exercise adherence among older adults: an individual perspective. Sports Medicine, 28(6), 397-411. doi:10.2165/00007256-199928060-00003 PMid:10623983 Shephard, R. J. (2000). For debate: medical clearance: a possible inhibitor of physical activity in the elderly? Trends in Canadian thought. Science and Sports, 15(4), 207-211. doi:10.1016/S0765-1597(00)80007-6 Tan, E.; Tanner, E.; Seeman, T.; Xue, Q.; Rebok, G., & Frick, K. (2010). Marketing Public Health Through Older Adult Volunteering: Experience Corps as a Social Marketing Intervention. American Journal of Public Health, 100(4), 727-734. doi:10.2105/AJPH.2009.169151 PMid:20167888 ---------------------------------------------------------------------
关键词：actividad física;vejez;captación;marketing/physical activity;oldness;recruitment;marketing