文章基本信息

标题：How to Get Focus Groups Talking: New Ideas That Will Stick
本地全文：下载
作者：Elizabeth R Peterson ; Kevin A. Barron
期刊名称：International Journal of Qualitative Methods
印刷版ISSN：1609-4069
电子版ISSN：1609-4069
出版年度：2007
卷号：6
期号：3
页码：140-144
语种：English
出版社：SAGE Publications
摘要：In this article the authors outline an innovative way of using sticky notes such as Post-its within focus groups to help facilitators stimulate discussion, draw out reluctant participants, structure information, and help produce a group outcome that all members feel they own. They outline how sticky notes can be used to generate information, check for understanding, and group and sort ideas.