文章基本信息

标题：A Case Study of the Marketing Problems of Small Scale Industries
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作者：Dr. S. N. Jha ; Dr. N. K. Agrawal
期刊名称：Management Convergence
印刷版ISSN：0976-5492
出版年度：2010
卷号：1
期号：1
页码：67-74
语种：English
出版社：Mizoram University, Aizawl
摘要：The small scale industries play a significant role in the economic development of the country by stimulating entrepreneurial skills, generating employment opportunities and contributing to export. In India, the industry has shown creditable progress in terms of output, employment, export etc. during the last decade. The progress has been hampered as the industry faces various problems relating to production, marketing, finance and personnel. The present study examines the marketing problems of small-scale industries working in the district of Varanasi. The study opines that the marketing problems has arisen mainly due to cut throat competition from other industries, adoption of cost oriented pricing, lack of advertisement, non branded products etc. The paper is empirical in nature based on primary data collected from the survey of 101 SSI units operating in Varanasi.
关键词：Management;Small scale industries; Production; Marketing; Finance; Personnel;Management Convergence