文章基本信息

标题：A Budgeted Analysis of Fresh Vegetable Marketing Alternatives
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作者：Varner, Michael C. ; Dhillon, Pritam S. ; Tracy, Marie H. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：1982
期号：suppl
页码：25-32
出版社：Journal of Agribusiness
摘要：Marketing costs and contributions to production costs for fresh vegetables marketed through four direct marketing alternatives and through wholesale channels are compared. Budgets derived from empirical observations were the bases for the comparisons. The results favor an elaborate roadside market, Which sells a large quantity of items purchased for resale. Farmers' markets and pick-your-own operations were also found to be potentially more profitable than wholesale marketing.