文章基本信息

标题：An innovation diffusion model for new mobile technologies acceptance
本地全文：下载
作者：Nadi Barkoczia ; Elena Simina Lakatos ; Laura Andrada Bacali 等
期刊名称：MATEC Web of Conferences
电子版ISSN：2261-236X
出版年度：2017
卷号：137
页码：1-6
DOI：10.1051/matecconf/201713707001
语种：English
出版社：EDP Sciences
摘要：This paper aims to approach the diffusion model developed in 1960 by Frank Bass has been utilized to study the distribution of different types of new products and services. The Bass Model helps by describing the process in which new products are adopted in a market. This model is a useful tool for predicting the first purchase of an innovative product for which there are competing alternatives on the market. It also provides the innovator with information regarding the size of customers and the adoption time for the product. The second part of the paper is dedicated to a monographic study of specific conceptual correlations between the diffusion of technology and marketing management that emphasizes technological uncertainty and market uncertainty as major risks to innovative projects. In the final section, the results of empirical research conducted in Baia-Mare, Romania will be presented in a way that uses diffusion Bass model to estimate the adoption period for new mobile technologies.