文章基本信息

标题：Integrating Strategic Thinking and Transformational Leadership for NPD Idea Support Process
本地全文：下载
作者：Syeda Asiya Zenab Kazmi ; Syeda Asiya Zenab Kazmi ; Marja Naarananoja 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2016
卷号：229
页码：387-397
DOI：10.1016/j.sbspro.2016.07.149
语种：English
出版社：Elsevier
摘要：AbstractContemporary businesses implement tactical approaches to support their corporate interests. Based on such logic, the current study presents an attempt to connect the concept of transformational leadership with strategic thinking capability to formulate a diagnostic approach to harness new product idea generation potential in industrial work teams. The idea behind formulating such a research framework is to offer industrial leaders, a mechanism for connectivity among various aspects of operations linked to leadership, corporate strategy and new product idea generation process, of their teams for corporate harmony and effectiveness. The research survey is conducted on 30 team member's representing new product development (NPD) operations at three selected work locations of a European multinational company (Finland, Norway and the UK). The results of our study identified scientifically, the proposed theoretical connection among three industrial operational areas i.e., transformational leadership, strategy thinking and new product idea generation process.
关键词：Contemporary businesses;corporate interests;transformational leadership;strategic thinking;diagnostic approach;multinational company;new product development