文章基本信息

标题：Co-creation Impacts on Student Behavior
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作者：Gabriela Ribes-Giner ; Gabriela Ribes-Giner ; Maria Rosario Perello-Marín 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2016
卷号：228
页码：72-77
DOI：10.1016/j.sbspro.2016.07.011
语种：English
出版社：Elsevier
摘要：Co-creation is a new trend in business context aimed at fusing all the stakeholders, specially customers in different phase of creation and production of products and services (Ramaswamy & Gouillart, 2010; Bowonder et al.; Muñiz & Schau, 2011; Prahalad & Ramaswamy, 2004). Within this paper, the effects of co-creaction approach at the university context are analyzed through a literature review. The objective is to examine the existing relationship among different variables which are present at co-creation process in higher education institutions. The studied variables are communicative participation, co-creation and satisfaction. The results show a positive impact of students’ collaborations (as customers) on value co-creation; in addition of a high impact of co-creation on students’ satisfaction. Finally, as a future research, it is suggested to carry out, using quantitative techniques, to bolster co-creation implications on scholar behavior.
关键词：Co-creation;communicative participation;satisfaction;higher education.