文章基本信息

标题：Community-based Homestay Service Quality, Visitor Satisfaction, and Behavioral Intention
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作者：Mohd Noor Ismawi Ismail ; Mohd Noor Ismawi Ismail ; Mohd Hafiz Hanafiah 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2016
卷号：222
页码：398-405
DOI：10.1016/j.sbspro.2016.05.192
语种：English
出版社：Elsevier
摘要：AbstractThe homestay program is regarded as a community-based tourism product by many nations. Despite the enormous growth of the homestay program in Malaysia, the industry faces numerous new challenges. A moderate level of service quality was one of the main factors contributing to their poor performance. A descriptive research design using a quantitative approach was opted to reach more respondents. The questionnaire was validated based on the content validity and reliability through exploratory factor analysis technique (EFA). This paper confirmed the relationship between community-based homestay service quality and behavioral intention and the moderating roles of satisfaction.
关键词：Homestay;service quality;satisfaction;behavioral intention