文章基本信息

标题：Determinants of UiTM Students’ Revisit Intention to Kopitiam in Penang
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作者：Norhayati Mat Yusof ; Norhayati Mat Yusof ; Atiah Atikah Ibrahim 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2016
卷号：222
页码：315-323
DOI：10.1016/j.sbspro.2016.05.171
语种：English
出版社：Elsevier
摘要：AbstractKopitiam has been modified and being acceptable to all level of people. Although the kopitiam has own specialties and becomes popular among the teenagers including the college and university students as a social center, the main factors influence students to revisit kopitiam is still unknown. Therefore, this study explores the factors influence students to revisit the establishment. Quantitative approach to using survey was undertaken which involved 150 respondents. Result revealed quality of food found as the main factor that contributes the students’ intention revisit kopitiam restaurant as compared to service quality and good ambiance of the foodservice organization.
关键词：Determinats;UiTM students;revisit intention;kopitiam