文章基本信息

标题：Automotive Consumerism towards Car Safety in Malaysia
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作者：Khairil Anwar Abu Kassim ; Khairil Anwar Abu Kassim ; Lawrence Arokiasamy 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2016
卷号：219
页码：424-430
DOI：10.1016/j.sbspro.2016.05.065
语种：English
出版社：Elsevier
摘要：AbstractIn Malaysia, road traffic accidents responsible for the loss of lives of approximately 7,000 road users annually and thousand others incapacities. Malaysia since 2006 has been improving its car safety level through regulation and consumer-based approach i.e. ASEAN NCAP. However, the effectiveness of a regulatory or consumer-based approach intervention highly depends on how successful that intervention is in changing consumer behaviour of purchasing a safer car. Thus, this study aims to investigate consumer's behaviour intention with regards to purchasing safer car in Malaysia using the Theory of Planned Behaviour (TPB) that investigate the relation between intention and behaviour.
关键词：ASEAN NCAP;Car Safety: Consumerism: Theory of Planned Behavior;Purchase Intention