文章基本信息

标题：Competitive Advantage of Geotourism Market in Malaysia: A Comparison among ASEAN Economies
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作者：Sofia Ehsan ; Sofia Ehsan ; Rawshan Ara Begum 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2016
卷号：219
页码：228-234
DOI：10.1016/j.sbspro.2016.05.010
语种：English
出版社：Elsevier
摘要：AbstractThis study analyzes three major components of geotourism market in ASEAN: demand side, supply side and related agencies. It reveals potential competitive advantages for Malaysia such as its large market for geotourism promotion because of higher tourist arrival rate and increasing demand trend for nature-based tourism, its supply side with enormous possibilities due to the abundance of geoheritages specially, Langkawi Global Geopark – the first UNESCO geopark in Southeast Asia, established tourism infrastructures, and price competitiveness that makes Malaysia very affordable destination. The findings suggest that Malaysia should strategies geotourism promotion taking into account these advantages and further prioritize its tourism sector.
关键词：Geotourism;Demand;Supply;Competitive Advantage;ASEAN;Malaysia.