期刊名称：International Journal of Management and Economics
电子版ISSN：2299-9701
出版年度：2014
卷号：43
期号：1
页码：94-113
DOI：10.1515/ijme-2015-0005
语种：English
出版社：Walter de Gruyter GmbH
摘要：The key objective of this paper is to describe and evaluate the competitive strategies applied by Polish born global enterprises. To reveal these strategies, two competitive models developed by M.E. Porter are applied to an original data set obtained from 256 small and medium Polish enterprises through a survey employing the CATI technique. The outcomes of these strategies, as perceived by the companies applying them, are also evaluated against two hypotheses. We conclude that Polish firms apply both basic strategies of competition, i.e. cost leadership strategies and differentiation strategies and that a substantial majority of companies perceive themselves to have succeeded on the market.
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