文章基本信息

标题：Marketing of web-based academic library services in Bangladesh
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作者：Md. Abul Kalam Siddike ; M Nasiruddin Munshi ; Rokon Mahamud 等
期刊名称：International Journal of Library and Information Science
电子版ISSN：2141-2537
出版年度：2013
卷号：5
期号：10
页码：378-385
DOI：10.5897/IJLIS12.055
语种：English
出版社：Academic Journals
摘要：The purpose of the study is to analyze and describe the current status of academic library websites. It targets public and private university libraries of Bangladesh. A total of 16 library websites were scrutinized based on pre-determined criteria developed from the previous studies. Most of the websites were visited at least two times during the assessment which started by checking the availability of direct and non-direct links form the home page of the parent institution followed by website assessment against the criteria. The study confirmed that academic library websites are not fully utilized for marketing library resources and services. A large majority of libraries did not make any effort to provide online literacy courses, live supports, copyright documents, and online user surveys.
关键词：Academic libraries; internet marketing; worldwide web; Bangladesh; marketing strategy