文章基本信息

标题：Electronic transaction of internet banking and its perception of Malaysian online customers
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作者：Ahasanul Haque ; Arun Kumar Tarofder ; Sabbir Rahman 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2009
卷号：3
期号：6
页码：248-259
DOI：10.5897/AJBM09.036
语种：English
出版社：Academic Journals
摘要：The purpose of this research is to find out significant factors of consumers’ perception on e-banking transaction by Malaysian bank consumers. The study utilizes a combination of theoretical frameworks and quantitative techniques o testify the statistical relationships between consumer perceptions on e-banking transaction. Meanwhile factor analysis was performed to extraction and make initial decision on the number of factors underlying asset of measured variables of interest. Thereafter structural equation mode (SEM) was estimated to anticipate the effects of the explanatory variables. This study shows that only protected transaction, have significant impact on consumers’ perception about e-banking security, followed by service quality and regulatory frame work issues. This study is the first that seeks to ascertain the insight into e-banking in Malaysia, which has not been previously been investigated and much statistical significance makes this study a potential cornerstone for future research. Therefore, this study thus sets an important benchmark for further research in the area.
关键词：Consumer perception; e-banking; electronic transaction; Malaysia