文章基本信息

标题：Yield management and consumer price perception on the internet
本地全文：下载
作者：M. Encarnacion ; res Martinez ; Miguel Angel Gomez Borja 等
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2011
卷号：5
期号：23
页码：9779-9786
DOI：10.5897/AJBM11.527
语种：English
出版社：Academic Journals
摘要：The growth of the Internet as a sales channel has been a revolution not only for sellers, but also for buyers. Focusing on the consumer perspective, this channel introduces changes in the way people shop. The people who use this channel for shopping assign great importance to price when making decisions, which is why they are very sensitive to this aspect. In addition, more dynamic pricing mechanisms have started up in this channel, which allow prices to adapt quickly to the demand for products. These mechanisms have undoubtedly had a great impact on consumer price perception. Such mechanisms include the practice of yield management, especially where airlines are concerned. Within this theoretical framework, this paper analyzes the pricing procedure used when firms apply yield management, pointing out its main features and highlighting the factors that influence consumer price perception when this mechanism is used.
关键词：Price perception; fairness; pricing; yield management; internet