文章基本信息

标题：Customer behavior in the culture of fear and short attention
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作者：Slavka T. Nikolic ; Mladen Pecujlija
期刊名称：African Journal of Business Management
印刷版ISSN：1993-8233
出版年度：2012
卷号：6
期号：9
页码：3147-3155
DOI：10.5897/AJBM10.1511
语种：English
出版社：Academic Journals
摘要：The research which was carried out on a sample of N = 344 respondents of different age and gender, using the X PANAS questionnaire to measure the basic and specific emotional states, calls attention to emphasized emotions of boredom and fear. Are there significant differences in the intensity of emotions of fear and boredom, depending on the age and gender of respondents? What is the causal link between the identified state and the optimum level of stimulation (ONS)? How does it reflect the creation of customer behavior trends? The research findings provide answers to these questions.
关键词：Emotions; fear; boredom; customer behavior; optimum level of stimulation; locus of control; cultural pattern